Define Strategy

This S&B article intends to explains Strategy in as simple terms as possible. Simply loved reading it.

It says Strategy is different from vision, mission, goals, priorities, and plans. It is the result of choices executives make, on where to play and how to win, to maximize long-term value

If you can answer these 3 questions for your business, you have your strategy in place:

1. Who is the target customer?

2. What is the value proposition to that customer?

3. What are the essential capabilities needed to deliver that value proposition?

Now I wish business managers could think so simply and ask themselves and their teams to think with simplicity.